Mission de Flores was started by Steve Rubenfaer and Ezekiel Steffens, initially because there was no florist in the mission, and Steve had to travel too far to buy flowers.  Their vision was a neighborhood florist serving the Mission and beyond, with high quality stems and gorgeous arrangements. They opened in October of 2013, merging Zeke's floral skills with Steve's business experience.

Tragically, Zeke passed away in July of 2014. Since then Steve has run the business independently, but has kept their shared vision, with the help of Head Designer Ana Neira and operations manager, Michael Halper.  Mission de Flores always uses the freshest flowers, creates flawless arrangements, and provides unparalleled customer service to provide the best experience for its clients.


Our first location on Folsom @ 22nd Street, is the only establishment of its kind serving the Mission and surrounding areas. We sell high quality flowers, create incredible bouquets, and carry exotic plants, orchids, succulents, and gardens.  We offer free delivery anywhere in the city. With a second location in Excelsior, and a flowers stand on Valencia St., we aim to be the best florists in San Francisco.

Mission de Flores - Steve Rubenfaer


Steve Rubenfaer, Owner of Mission de Flores, is an entrepreneur with more than 35 years of operating small businesses, usually starting them or joining at very early stages. Steve grew up in Detroit, and has been a resident of the mission for over 18 years.


Mission de Flores - Ana Neira

Head Designer

Ana Neira is the head designer at Mission de Flores. She is originally from Seville, Spain, a town rich in culture and floral tradition. Her first teachers were her mother and grandmother, who taught her what difference a fresh bouquet could make in brightening up one’s home; it was only natural that she would become involved with flowers as well.

Ana has been the head designer and manager of Mission de Flores since 2014. Her vision and design has elevated MdF to one of the most sought after floral providers in the San Francisco with an aesthetic that stands apart.