Now with 2 locations in San Francisco!


Featured This Week

Flower Skull for Dia de los Muertos (Day of the Dead)
Halloween Flowers

- Order Online for San Francisco Delivery -







Mission de Flores wholesale program available to San Francisco businesses.

Our Story

The Mission District is the cultural heart of San Francisco. With it’s diversity in culture, people, and businesses, there was still something missing; a neighborhood florist. In October 2013, Steve Rubenfaer & Ezekiel Steffens filled that void by opening Mission de Flores, a flower shop serving local residents, boutiques, restaurants, and markets. Zeke’s floral expertise and Steve’s business know-how proved to be a successful combination, making Mission de Flores a favorite stop with locals.

Tragically, Zeke passed away in July 2014. Steve kept the business alive, and continued with the vision they both shared from the start: to become the leading all-service florist in San Francisco. He found Ana Neira as a lead designer, and together they have pushed Mission de Flores to become one of the most sought after florists in San Francisco. Along with Michael Halpern, and their team of talented florists, Mission de Flores not only provides the highest quality florals & plants in the neighborhood but to businesses and events beyond the Mission.

The Flower Shops

Our first flower shop is located at Folsom and 22nd St. in The Mission District. We're the neighborhood stop for ready-made bouquets, fresh stems, unique house plants, succulent gardens, and other floral designs your heart desires. 

In August 2016, we opened our second location in The Excelsior District taking over the historic J. Fregosi and Sons flower shop. In addition to flowers, our Excelsior shop also carries a wider variety of house plants and succulents. 

Be creative and make your own bouquet or let our expert florists work their magic. Redecorate your home with a new plant or add mini succulents to your existing collection. Clueless about flowers and plants? Its ok, we'll guide you through the process and to make sure you leave with a smile on your face. 

If you can't make it into the shop, we offer free delivery within in San Francisco. 

Meet the Team

Mission de Flores Owner - Steven Rubenfaer

Steve Rubenfaer

Steve grew up in Detroit, and has been a resident of the Mission for over 18 years. He has more than 35 years of entrepreneurial experience starting and operating small businesses. 


Favorite Mission Spot: Sugarlump Coffee

Mission de Flores Manager & Head Designer - Ana Neira

Ana Neira
Head Floral Designer

Originally from Seville, Spain, a town rich in culture and floral tradition, Ana learned what difference a fresh bouquet could make in brightening up one’s home from her mother and grandmother. Her career began when her friends noticed her ability to design beautiful arrangements, and enlisted her as a designer for their personal events, which she turned into a business in 2009. She has worked for various bay area entrepreneurs such as Joseph Andrade, Wedspring, and Woodlands Floral. Her unique aesthetic is one of the reasons that MdF has become one of the most popular florists in the Bay Area almost overnight.


Favorite Mission Spot: Ichi Sushi

Mission de Flores Operations Manager - Michael Halper

Michael Halper
Operations Manager

Michael discovered flowers working in a market 8 years ago. His background in art sparked an interest in creating floral arrangements and it has been a creative outlet ever since. He loves to play with colors and textures. He is new to the Bay Area, from Chicago, and excited to be a part of the Mission de Flores partner program.


Favorite Mission Spot: Philz Coffee